Sephora’s customer appeal attempt went up in flames

Why “Starter Witch kit” was a bad idea

Photo by Deva Darshan on Unsplash

The French personal care chain Sephora came under fire when it introduced a new perfume kit by Pinrose, a San Francisco-based perfume company, on Oct. 5, titled “Starter Witch kit”. The modern practicing witches world-wide took to Twitter to condemn the name and the concept behind it.

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Slowly riding this beautiful life and capturing enigmatic moments in writing (katesedition.com)

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Ryna Applebaum🌹

Slowly riding this beautiful life and capturing enigmatic moments in writing (katesedition.com)