Sephora’s customer appeal attempt went up in flames
Why “Starter Witch kit” was a bad idea
7 min readJan 12, 2019
The French personal care chain Sephora came under fire when it introduced a new perfume kit by Pinrose, a San Francisco-based perfume company, on Oct. 5, titled “Starter Witch kit”. The modern practicing witches world-wide took to Twitter to condemn the name and the concept behind it.
