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Sephora’s customer appeal attempt went up in flames
Why “Starter Witch kit” was a bad idea
The French personal care chain Sephora came under fire when it introduced a new perfume kit by Pinrose, a San Francisco-based perfume company, on Oct. 5, titled “Starter Witch kit”. The modern practicing witches world-wide took to Twitter to condemn the name and the concept behind it.
“Witchcraft isn’t something you just throw around,” tweeted Kiera (@kayyloween) from Edmonton on Sept. 1, 2018. “People put their entire being into this way of life and work so hard at it. I’ve been made fun of way too much for being a witch for it to just become another trend.”
The kit contained a deck of Tarot cards, a bundle of dried white sage herb, a rose quartz crystal, and nine Pinrose fragrances, all for $42. Sephora explained in a news release that the idea behind the kit was “to create something that celebrates wellness, personal ceremony, and intention setting with a focus on using fragrance as a beauty ritual”.
